summer 2013

Katharine Page

A carefully crafted website for a new breed of equestrian inspired American classics.

Katharine Page is a new brand that designs and produces fine sandals for women, inspired by the traditions of equestrian sport and leatherwork. It is an American company, born out of the owners’ passion for the sport and lifestyle.

My role was to create a website that would showcase that lifelong passion while also being a primary sales instrument for the company.

Link:

katharinepage.co

My role:

Informational architecture
Website design
Website development
Content management system
E-commerce platform
Online marketing campaign

Process

Working closely with the owners, I helped define the overall strategy required to achieve their goals and the informational architecture to support it.

Katharine Page informational architecture

I expanded the brand’s visual language and created new designs that helped tell its story. Visitors are immersed in Katharine Page’s lifestyle proposition and get a taste of the company’s passion for its products and the equestrian sport. The entire experience was created to be responsive so that it can be enjoyed equally from an office chair or from an equestrian event.

While the main website was being developed, a landing page introduced future fans to the brand and helped create awareness.

Proper customer engagement requires easy to use tools. To make this happen, a fully customized ExpressionEngine content management system was implemented, and the online shop was built on the powerful Shopify e-commerce platform. Everything was documented in an easy-to-reference manual making updates and maintenance a breeze.

After the website launched, as part of a continued collaboration, I have also assisted with various marketing materials and promotional campaigns.

More than a gifted designer, Lucian is a generous and thoughtful collaborator. With his exceptional technical expertise and his highly refined aesthetic, Lucian was able to create a rich, beautiful experience for our customers. We could not be happier. — Mark von Holstein, Katharine Page

Results

Immediately after launch, the website proved to be a valuable brand ambassador as well as an effective sales tool. Customers and press gave it rave reviews and its sales conversion rates constantly beat industry e-commerce standards.

With a solid, elegant, yet modern foundation, it should continue that role for the foreseeable future. Quality design — just like the handcrafted sandals Katharine Page makes — should last a lifetime.